Orchid Hotel

Company:

Orchid Hotel

Service:

Brand Strategy & Brand Identity Design

YEAR:

2024

challenge.

I repositioned the brand for adults over 40 seeking calm, nature, and meaningful escapes. I redesigned the identity with natural tones, elegant typography, and emotional language. Social media shifted from random promotions to curated stories of slow weekends and romance.

Now the brand is clear, elegant, and consistent. It attracts the right guests and stands out as a premium countryside escape.

results.

The finished model and photographs produced for STONE MIND exceeded expectations. The product photos delivered a powerful visual impact, highlighting the unique texture and structure of the stones under varied lighting. The model became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and art communities.