Les Marins
Les Marins Seafood
Restaurant
Brand Strategy & Brand Identity Design
challenge.
Founded in 1982, Les Marins is a seafood restaurant inspired by the coast. It serves dishes made from fresh, locally sourced fish, prepared with care and simplicity.
Over the years, Les Marins lost a clear voice. The brand looked outdated, lacked direction, and failed to connect with a defined audience. Its identity no longer reflected the freshness and authenticity that shaped its origins.
Solution
The rebrand brought focus and meaning back to Les Marins. The new identity centers on the spirit of the sea.
Captured through the face of a sailor, a symbol of trust, craft, and connection to the ocean. With a clean design and calm coastal palette, the brand now communicates what Les Marins truly stands for: real seafood, made the right way.
