Orchid Hotel

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Company:

Orchid Hotel

Service:

Brand Strategy & Brand Identity Design

YEAR:

2024

Orchid Hotel is a nature-surrounded hotel by a lake in the English countryside. It was struggling to attract mature guests over 40 looking for peace and emotional escape. I redefined the brand strategy and identity to reflect calm elegance and natural beauty.

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challenge.

I repositioned the brand for adults over 40 seeking calm, nature, and meaningful escapes. I redesigned the identity with natural tones, elegant typography, and emotional language. Social media shifted from random promotions to curated stories of slow weekends and romance.

Now the brand is clear, elegant, and consistent. It attracts the right guests and stands out as a premium countryside escape.

results.

The finished model and photographs produced for STONE MIND exceeded expectations. The product photos delivered a powerful visual impact, highlighting the unique texture and structure of the stones under varied lighting. The model became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and art communities.

testimonial.

The STONE MIND project is a stunning, textured centerpiece in our portfolio, with every detail of the 'stone head' meticulously crafted.

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Olivia Grant

Founder & CEO